TapQ
WhatsApp Commerce OS by DotQ
TapQ is DotQ’s WhatsApp-first commerce platform, designed to help small and medium-sized businesses sell products, manage customer conversations, collect payments via Razorpay, and automate order workflows directly through WhatsApp.
What is TapQ?
The core philosophy behind TapQ is turning WhatsApp from a casual messaging app into a practical business operating system. Instead of expecting customers to browse a detached website, TapQ aligns with how modern social-first businesses already sell: buyers discover items on Instagram or WhatsApp, message the merchant, ask questions, confirm details, and pay.
Many growing businesses currently manage sales through chaotic chat threads, disconnected spreadsheets, manual screenshot payment checks, and outdated inventory notes. This leads to missed customer inquiries, slow replies, inconsistent records, and stock discrepancies.
TapQ unites customer conversations, product catalogs, inventory management, instant payment links, and order tracking into a streamlined, automated workflow—eliminating manual guesswork without forcing merchants to adopt an overly complex traditional e-commerce system.
The Operational Problem TapQ Solves
Common friction points TapQ eliminates for modern conversational sellers:
- Customer enquiries getting lost in flooded message inboxes during peak sales hours.
- Repeatedly copy-pasting product specs, photos, prices, and stock availability manually.
- Order details recorded inconsistently across notes apps, paper diaries, and spreadsheets.
- Relying on manual payment screenshots that are tedious to verify and prone to fraud.
- Stock counts falling out of sync, leading to accidental overselling and angry customers.
- No automated way to follow up with shoppers who showed interest but did not complete payment.
- Inability to scale chat-based customer service across multiple staff members.
Core Product Capabilities
1. WhatsApp Business Inbox
A collaborative team workspace for merchants to manage customer conversations, triage inbound inquiries, and link incoming messages directly with customer profiles and order histories.
- Unified conversation stream with customer history context
- Inquiry tagging and assignment across team members
- Quick-reply message templates for frequent questions
- Direct link to customer order and shipping records
2. Interactive Product Catalog
Structured catalog management where merchants configure product pricing, rich gallery images, variant matrices, and real-time availability to power quick sales conversations.
- Instant product lookup and spec cards directly in chat
- Variant and size availability indicators
- Rich media cards optimized for WhatsApp delivery
- Centralized pricing updates across all conversation channels
3. Order & Inventory Coordination
Convert active WhatsApp dialogues into formal, trackable commerce orders in two taps. Updates stock counts synchronously with payment confirmations.
- One-tap draft order creation from chat conversations
- Live stock reservation preventing double bookings
- Automatic order status progression (Created, Paid, Dispatched)
- Structured customer shipping address capture
4. Integrated Payment Link Collection
Generates secure Razorpay payment links directly inside WhatsApp conversations. Webhooks verify real-time payment completion and update orders automatically.
- Instant Razorpay payment link generation for UPI, cards, and netbanking
- Cryptographic webhook verification of gateway settlements
- Eliminates reliance on screenshots and manual bank transfer checks
- Instant payment receipts issued directly to the customer in chat
5. Commerce Workflow Automation
Automates high-frequency administrative tasks including order confirmations, dispatch tracking alerts, payment reminders, and follow-ups with abandoned enquiries.
- Instant order confirmation messages on payment verification
- Automated tracking number and dispatch status notifications
- Scheduled gentle payment reminders for pending transactions
- Post-purchase feedback and re-engagement workflows
6. AI Sales Assistant (Roadmap Stage)
A planned future intelligence module capable of answering routine product queries, recommending complementary items from the merchant catalog, and assisting shoppers 24/7.
- Natural language responses grounded strictly in the merchant catalog
- Intelligent size and styling recommendations
- Seamless handoff to human staff for complex inquiries
- Deferred beyond initial MVP to ensure core transactional reliability first
How TapQ Works — The Core Sales Loop
TapQ is built around an efficient, proven commerce loop that delivers immediate operational clarity before adding complex AI or marketing layers.
01. Customer Messages Business
A buyer discovers an item on Instagram or WhatsApp and sends an initial product inquiry to the brand’s official WhatsApp number.
02. Merchant Manages Enquiry
The merchant reviews stock in the TapQ dashboard, selects the product variant, and creates a verified order summary.
03. Customer Receives Payment Link
TapQ generates a secure Razorpay payment link and delivers an interactive payment request directly inside the WhatsApp chat.
04. Payment Verification
The customer completes payment via UPI or card. Razorpay triggers an authenticated webhook that transitions order and stock status.
05. Automated Status Updates
Both merchant and customer receive verified confirmations, digital receipts, and tracking updates automatically.
Key Architectural Principles
- Multi-Tenancy: Each merchant’s users, catalog, orders, and integration keys are strictly scoped to their tenant.
- PostgreSQL as Transactional Source of Truth: All inventory and order mutations execute within ACID transactions.
- Idempotent Payment Processing: Verified webhooks and unique transaction keys prevent duplicate order fulfillment.
- Asynchronous Processing: Background workers (NATS JetStream) handle message delivery without blocking API calls.
- Secure Secret Storage: Merchant-specific WhatsApp Cloud tokens and Razorpay secrets are encrypted and masked.
- Explicit Migrations: Controlled SQL migrations preserve production database integrity.
Technology Stack & Architecture
| Component | Technology / Approach |
|---|---|
| Merchant Dashboard | Next.js web application with modern responsive UI |
| Backend Architecture | Go (Golang) modular monolith API |
| Primary Database | PostgreSQL (transactional records, catalog, orders) |
| Caching & Transient State | Redis for high-speed session and rate limiting |
| Async Messaging & Jobs | NATS JetStream for durable event queues and workers |
| Messaging Integration | Meta WhatsApp Cloud API (official business messaging) |
| Payment Gateway | Razorpay payment links and authenticated webhook handlers |
Who is TapQ For?
Jewelry & Fashion Brands
Businesses managing high volumes of daily WhatsApp inquiries regarding designs, sizing, and payment confirmations.
Instagram-First D2C Sellers
Independent creators and direct-to-consumer brands turning social traffic into structured, trackable orders without manual chaos.
Local Retailers & Boutiques
Physical store owners who want to offer personal remote shopping and repeat-order replenishment to their local customer base.
Growing Direct-to-Consumer Brands
Growing brands needing to graduate from spreadsheet tracking to automated multi-agent customer workflows.
Product Roadmap & Phasing
Prove the Core Sales Loop
- WhatsApp message intake & merchant order creation
- Product catalog and customer profile records
- Razorpay payment-link generation directly in chat
- Cryptographic payment verification and order updates
- Basic automated customer and merchant notifications
Success criterion: A merchant can reliably process a complete customer transaction from initial enquiry to confirmed payment without manual intervention.
Improve Day-to-Day Operations
- Shared collaborative conversation inbox for multiple staff
- Enhanced order and inventory management with low-stock alerts
- Customer purchase history and order tracking lookup
- Reusable rich message templates and quick-reply triggers
- Operational sales reports and basic follow-up automations
Introduce Intelligent Selling
- AI-assisted product discovery and FAQ responses
- Catalog-grounded product and accessory recommendations
- Real-time conversation assistance and tone formatting
- Context-aware follow-up prompts for stalled conversations
Platform Expansion
- Customer broadcast messaging and audience segmentation
- Advanced multi-step workflow automation triggers
- External developer APIs and third-party logistics integrations
- Agency and white-label multi-merchant capabilities
- Multi-channel commerce coordination
Current Development Position
Current engineering status and planned development milestones:
Implemented or Substantially Developed
- System architecture definition (Go modular monolith & Next.js dashboard)
- Core database schema designs for multi-tenant messaging, catalog, and orders
- Meta WhatsApp Cloud API webhook receiver prototypes
- Razorpay payment link generation and webhook verification design
- Core sales loop validation specifications
Requires Latest-State Verification
- End-to-end merchant dashboard UI implementation in Next.js
- Full WhatsApp multi-tenant onboarding workflow
- Automated production deployment and monitoring pipelines
- Comprehensive testing across high-concurrency message surges
TapQ — WhatsApp Commerce OS
Turn WhatsApp conversations into organized commerce.
TapQ is a WhatsApp-first commerce platform being developed by DotQ to help growing businesses manage customer enquiries, organize orders, collect payments, and automate repetitive sales workflows. Designed for businesses that sell through WhatsApp and social media, TapQ connects customer conversations with product catalogs, inventory, payment processing, and order management in one streamlined workflow.
Core Capabilities
- WhatsApp-based customer communication and shared inbox
- Product catalog and customer profile management
- Two-tap order creation and live inventory tracking
- Instant Razorpay payment links and verified settlements
- Automated order confirmations, receipts, and dispatch tracking
- Future AI-assisted sales and catalog-grounded recommendations
- Go modular monolith backend with PostgreSQL reliability
Built by DotQ — Engineering Software That Scales With Your Business.
Interested in deploying TapQ?
We review your business requirements, discuss tenant onboarding or WhatsApp commerce workflows, and provide an architecture consultation.